HAPPY GIRL: SOPHIA WOOD

SOPHIA WOOD

Shop owner of Muse, San Anselmo, California

I am so glad to feature Sophia Wood today! She is the owner and designer of the beautiful shop named Muse based in San Anselmo. 

She has an impeccable taste and her shop is all about beachy and fresh vibes with a minimalist aesthetic. It's beautiful and I encourage you to visit the shop!

Can you give us an introduction on who you are and which path brought you to open your own shop?
I grew up in West Marin - my dad is a landscape painter and my mom is a children's art teacher.  I studied art & design in school.  When my kids were little, I was a stay at home mom yearning for something more, something challenging and creative that I could balance with being a mom.  I have experience in the museum and design world and in 2015 I finally decided to fulfill my dream of becoming an entrepreneur, opening my own business and designing my own shop.  I had always imagined it would be enjoyable, and I was right, I love it.

I am always finding aesthetic inspiration over and over.  It gives me a thrill each time I find a new local designer to feature in my store, each time I create a new look.  Even though my store looks the way it does right now, I know that I will change it and it will constantly evolve and that is the fun part for me.

What inspired you for Muse?
I was inspired by lots of things. Visually, I was inspired by a desaturated desert color palette, Scandinavian design, Hitchcock-Madrona (a Seattle jewelry store), Minimalism, the West Coast craft fair.  I thought of opening an art gallery but I thought it would be more rewarding and dynamic for me to open a boutique.  I tried to create a store & brand that fills a gap in our area.

What defines good design for you?
To me, good design is functional, aesthetically pleasing, and doesn't contain anything extraneous or unnecessary.  Often I find myself visually "editing" what I see in the world, and most of the time I am removing design elements in my mind until I am left with something more simple.  I generally agree with a  high- quality "less is more" concept.

I like design that feels fresh.  There are cycles in the design world and good design even if it's classic it should relate to what is current. I appreciate many styles and aesthetics but for my own personal taste I appreciate simplicity, natural luxury, elegant shapes.  Right now I love nude leather, suede, blush tones, pale furs, washed velvet, pale crystals, light woods.  I also am loving the bright colors and jewel tones associated with Mexico and Morocco.  I also love Danish shapes, dark edges, raw ceramics.   I am working on developing some product ideas for Muse.

How will you describe the vibe in your shop?
My shop is light & airy with a clean color palette.  For now it's all about Scandinavian lines, modern boho elements, lots of white, light wood tones, blush pink, grey, some blue accents.  Muse has global influences and modern influences but has a refined palette.  This lightness lends itself to the iconic California lifestyle.  When I think of the coastal lifestyle I think of sunshine, sand, water, and open windows.  I am trying to bring that feeling into my shop as best I can.

HFG fits in perfectly because the overall aesthetic has a beachy, oceanic look.  The unique watercolor-like effect of the hand dying process is a more subtle version of tie-dyed colors.  The contrasting stitched edging adds a modern twist.  With tie-dyeing you can easily take it too far, and end up with a rainbow.  I appreciate the understated, grown up, sun washed, subtle look of HFG.

You live in San Anselmo, California, please describe in 3 words. and tell us what are your favorite things to do in that city!
I actually live in Fairfax CA but my shop is located in San Anselmo CA.
San Anselmo is:
-charming
-family
-food

In San Anselmo right now there are quite a lot of stylish, chic modern-boho babes living here, settling down and having families!  It's a beautiful town that is reinventing itself into a cool town with great design.  I love walking through the historic Robson-Harrington Park and then downtown San Anselmo, eating at M & H Bread and Butter, Neve & Hawk, Siren Salon, coffee at Flour Craft Bakery, visit the Star Wars fountain, Madcap for dinner, Marinitas for a spicy margarita!

Find more about Muse shop right here: http://www.musecalifornia.com/

Instagram: @musecalifornia

Happy French Gang's item featured above:
Tie Dye Blue Floor Pillow
Tie Dye Mint Floor Pillow
Tie Dye Blue pillow 18x12"

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PINK HAND PAINTED PILLOWS

Happy French Gang has been for years all about sweet tie-dye colors. Since a year I started to open my practice to digital printing, embroidery and recently to hand-painting.

I am absolutely delighted with the result. I created two different styles:
.The bigger pillows are 20x20" with a grey and white trim on the side.
.The smaller pillows are 18x12" with tassels made in house. Yep! I try to reduce our waste to the minimum, so here I am making tassels!

I'm featuring here just the pink color and the grey but we also have yellow, blue, taupe and green! Every pillows have a different design.
More details directly here.

Pillows featured above are:
18x12" pink pillow with tassels
20x20" pink abstract and grey pillow
18x18" grey grid pillow
18x18" faux fur pink pillow
leather pillow pink and green not available anymore.

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HAPPY GIRL: SUZY COASSIN

Suzy Coassin

Interior stylist, founder of MomAgency, Sydney, Australia

Here is our third Happy Girl Interview! Suzy Coassin has one of my favorite home decor feed on Instagram. Plenty of plants, a LOT of awesome tips for you to decorate your home in the best ways possible, many decor ideas and beautiful homes featured. 

The interior stylist based in Sydney kindly responded to our interview just below. Enjoy!

Can you tell us who you are? 
I’am Suzy Coassin, An Australian, interior stylist and the creator & founder behind MomAgency. 

MomAgency is a Instagram account, and soon to be blog focused on sharing curated, beautiful interior inspiration of decorated homes with a modern bohemian style. MomAgency aims to inspire by creating a #designtip on ‘how-to get the look’ to accompany the room thats chosen to be featured. From product suggestions, interior styling, plant placement, to unique ideas on furniture layout, its a daily guide for either the plant lovers or the people who want a modern bohemian look...or if you like to see gorgeous spaces usually decked out with lot and lots of plant babies (cue the crazy plant lady).

MomAgency was created in 2016 when my family received an opportunity to move to New York City with my husbands work. Leaving everything behind including my 9 years at a leading interior decorating studio in Sydney, Australia I decided to create MomAgency with my years of experience as a creative outlet for affordable design ideas and a no excuses guide to a beautifully styled home.

The name MomAgency comes purely as I’m a mom with two boys (2.5 years and 5 years). A lot of the homes (not all) are homes of people like me who have small children and keep their love of decorating and design alive by sharing their spaces on Instagram. 

After a whirlwind 1 year trip in Manhattan in The Big Apple, I’am back based in Sydney, Australia with my young family and building MomAgency as a business and online interior styling consultancy and service. Phew! A lot happened in 1 year!!

How would you describe the aesthetic of your space? 
When it comes to my space I follow my own philosophy that I share with my clients. I fill my space with pieces that I love, that I have collected from my travels over the years, unique thrifted items or my flea market hunting. I’ve decorated an eclectic home for myself with a mixture of pieces and especially a mix of styles. From mid century modern furniture that has been found and reupholstered to bring up to date, to chinoiserie elephant plant stands, to African statues and artworks, all with a hint of beachy boho. My space wouldn’t be complete without a side of basket hoarding and of course total plant overload! It works because its a mix of all the pieces I love personally and I wouldn’t have it any other way. For me and my family that is the key to develop a truly unique home with its own personality. I also try to have my space feeling very casual and relaxed as I have a young family of boys running in and out of the house all day and can’t be precious with my styling.

What’s your philosophy when it comes to decorating? 
When it comes to decorating I believe in more is more and of course breaking the design rules. When designing a space you are told certain design sayings and rules like ‘blue and green should never be seen’ and ‘keep it simple’. Your home should reflect pieces you love and are proud of. I believe that your interior should feel like a home and not like its walked off a designer furniture catalogue. 

Anyone following you on Instagram knows you love plants. How many do you have in your home? 
I do love indoor plants in a home creating a urban jungle whether you have just one really great oversized plant or a mass of smaller plants. I recently moved back to Sydney, Australia from NYC so unfortunately I could not take any of my plants back with me (sad but true). I’m having to build my entire collection again from scratch which is hard for me to go slowly! So, at the moment I have 5 large plants including a Monstera and a huge cactus I also have about 30 smaller plants which range from mini succulents to larger varieties. It sounds like I have a lot already but ask me in a years time and I’m sure I will have doubled it...just don't tell my husband ;)

Find more about Suzy's business right here: MomAgency

Contact: momagencynyc@yahoo.com

Instagram: @momagency

Happy French Gang's item featured above:
Pink cloudy pillow

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HAPPY GIRL: RACHEL MADDEN

Rachel Madden
Owner of Rachel Madden Interiors, Marin County, California

What a great surprise it was when I scrolled my Instagram few months ago and came across beautiful pictures of Rachel. Of course my eyes where caught by the kids' room which has some of our Cloudy floor pillows. It's a treat for me to see what I create makes it into people's life especially when every single thing around is very well curated. 

Good news is that Rachel moved recently in the Bay Area and you can contact her directly to get interior design advices. See more details directly on her new website right here: www.rachelmaddeninteriors.com

On my side I'm very glad to have Rachel for the second interview of my Happy Girl blog post series. Please see below how she started her business, what defines a good design for her and more!

Could you tell us more about who you are and what you do?
I just moved to Marin County from NYC with my family last September and we are thrilled to be back in California. I am originally from the Los Angeles area, and lived in NYC for about 10 years right out of college. After graduating, I worked for several architecture firms, focusing on both high-end residential and commercial projects. After that I started my own interior design business, which then led to meeting my husband (who was one of my clients!), which then led to my 2 beautiful babies. I have always been very passionate about design and I am excited to be bringing my design business to this new town!

Is there any designer or artist who influenced you in a special way?

I remember reading Kelly Hoppen's design books in college and loved the way she broke down design analytically. I started to look at spaces differently, and would try to understand what elements made the space visually appealing and cohesive. Just that practice of observing a space and breaking it down, gave me a better eye for design.

What defines good design for you? 

Good design is cohesive spaces. Spaces that flow into each other with similar colors and patterns, but shifting those color schemes so each room feels different. Focal points are important. Once the focal point is chosen you need to build around it, and ensure that the supporting elements aren't fighting to take center stage. Texture over color. If you want to create a sophisticated, interesting space, I would rather create the interest through lots of differing textures versus lots of bold colors. I also believe if you are going to use pattern, only use a sophisticated, ultra unique pattern. Dated, overly used patterns can really kill a space for me. Throwing in something unexpected, something that breaks the harmony or cohesion or symmetry, is a great way to make a room feel livable, as opposed to staged. A room that has a good balance of warmth and cool is key. Even if its just one wood element to break up an overly cool space. And last but not least, the best design is eco-friendly design. I admire anyone who makes this a priority and considers things like where are the materials/wood sourced from, what is their toxicity levels, how will this effect indoor air quality, etc.

What are your favorite shops, restaurants or places to go in Marin County?

We love Sushi 69, El Paseo (great steak!), Terrapin Crossroads (great for kids) and Farmshop. We love to go hiking -  there are gorgeous trails everywhere. We take the kids to Muir Beach, Stinson, Discovery Museum, and love taking a date day at the Cavallo Point Spa.

Find more about Rachel's business right here: www.rachelmaddeninteriors.com

Happy French Gang's items featured above: 

Tie Dye Blue Floor Pillow

Tie Dye Mint Floor Pillow

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NOEMA.

Noëma modeling with our cushions.  
Find them right HERE.


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PURPLE!

Happy French Gang has a new addition to the Cloudy collection: PURPLE!!

Three items are available right now in that color:
*Cloudy blanket 80x60"
*Mini Cloudy blanket 50x40"
*Pillow 18x18" with feather and down insert.

Purple: combines the calm stability of blue and the fierce energy of red.

I hope you like it as I do!
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NEW GIANT CLOUD PILLOWS IN THE SHOP!

I added this week new pillows on the shop! Sit, play, observe, hug them!! They are giant and they are waiting for you!
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PINK CLOUD PILLOWS.

Hi! These Cloud Pillows are sold out! If some of you wish to see them back, send me a mail!

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HAPPY FRENCH GANG - BIG PINK PILLOW

Some pics of the pink pastel pillow. This one is very large (27x27 inches) and so comfortable! They are handmade and hand-dyed in San Francisco. Here the access to the shop: Happy French Gang

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HAPPY FRENCH GANG - BIG MINT PILLOWHAPPY FRENCH GANG - GRAND COUSSIN MENTHE

If you want some really cool and unique pillows looking fresh, smelling summer and with a Californian style, go on my shop Happy French Gang!

Si vous voulez des coussins vraiment cools et uniques qui sont rafraichissants, sentent l'ete et avec un style Californien, visitez ma boutique Happy French Gang!

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HAPPY FRENCH GANG - MINT PILLOW.HAPPY FRENCH GANG - COUSSIN MENTHE.

I had a lot of fun shooting this collection of tie and dye pillows and blankets! Here is the 20x20 inches mint pillow. Hand-dyed and handmade by myself in San Francisco! You can find it on the shop HERE!

Je me suis vraiment amusee a photographier cette collection de coussins et couvertures en tie and dye! Voila le coussins couleur menthe en 50x50 cm. Fait main et teint a la main a San Francisco! ICI un acces direct au shop!

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HAPPY FRENCH GANG.HAPPY FRENCH GANG.

The new collection of tie and dye pillows and blankets are today in the shop! http://www.etsy.com/shop/HappyFrenchGang Here the pictures for the Pink pastel pillow 20x20 inches with the neon pink zipper touch!

La nouvelle collection tie and dye de couvertures et de coussins est en ligne aujourd'hui dans la boutique! http://www.etsy.com/shop/HappyFrenchGang Voila les photos du coussin rose pastel 50x50 cm avec la touche fluo rose du zipper!

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