For many small businesses, social media can be key to building up brand awareness. But what happens if you don’t know how to use Twitter effectively? Well, you’ve come to the right place.
Build a strong foundation.

- Location - Tell people where they can find you. Typically your city and state are sufficient.
- Website - If you have a website or blog (or both) share them on your profile. This is a great way to provide additional information of interest to Twitter users looking into your business, because they can be linked directly to your website.
- Bio - You only get 160 characters to tell people who you are and what you do, so it is important to talk about the benefits you deliver; whether that be with products or services. For example, Happy French Gang is “handmade, hand-printed, hand-dyed in San Francisco.”
Follow people with similar interests.
Once you’ve set up your profile, begin following people. The more people you follow with similar interest, the better. You can follow your friends or clients first, then follow your competitors (to keep up to date on what they’re doing) and finally, follow local businesses and business you work with. After you’ve followed all of those people, Twitter will recommend people for you to follow, which is very helpful. Once you’ve done that much, use the search bar to find more people. You can search by key words, such as “hand-dyed” or “handmade” and see who is currently talking about the same things as you, and follow them.
Drive traffic to your website or blog.

Use keyword targeting.

Tweet multiple times a day to increase visibility.
The best times of day to tweet are debatable. But I suggest tweeting in the morning, afternoon, and evening. This way you reach people at all times of day, and in all time zones. You can tweet either the same thing multiple times a day, or slightly change the post a bit. Your call.
Use hashtags to increase your following and searchability.

Use photos in your tweets.

People love to look at photos, and are more apt to click on your tweets if there is an associated photo. Photos are also a good way to tell your brand’s story. By using photos of your products and interests your followers can learn more about you and what you have to offer.
Consider using promoted tweets.
Promoted Tweets are ordinary Tweets that you purchase to reach a wider group of users or to spark engagement from existing followers. Essentially, it’s paid advertising. It is effective, but it does cost money, so it is something to keep in mind after you’ve tried the other tips to build a following.
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