DANIELLE BRODER

Danielle Broder
Owner / Designer at The Recoverie, Home Studio, San Francisco
Hello Dani, Please share your background with us and where do you come from?
I grew up in Southern California in a big, silly family full of artists, musicians, and teachers. I studied Illustration and Interior Design in school, then decided to move up to San Francisco to start my business after college.

Since when and how did you started The Recoverie? What's the story behind the name?
My block printing business aka, "The Recoverie" came about in early 2010.  My products are primarily home goods, but have extended to accessories like totes and scarves, and now baby products coming in February.  The name "The Recoverie" has a few meanings, but came mostly from my love of refinishing and recovering old furniture and making it a completely new piece.

What are you working on at the moment?
At the moment I am designing my Spring/Summer collection which will include new baby products, and are all Moroccan inspired with bright colors.  I'm really excited about this line.

What inspire you to create new pieces?
I like to try different products to see what people take to.  It keeps it interesting so I'm not making the same thing every day.

What tools or anything else you absolutely can't work without?
I use Illustrator every day, and recently got a Wacom drawing tablet that has made my life much easier :)

The way to access to your studio and bring materiel is really uncommon. Can you tell our readers?
My studio space is really fun.  It's still under construction, but it's an attic space directly above my bedroom, accessible only via a giant wood ladder.  To get things up and down there is a pulley and a little metal basket that I can raise and lower.  People think it's hilarious for some reason!

Describe SF in 3 words
Creative, musical, home.

What are your favorite spots in town when you want to relax in SF?
My favorite places to relax in SF are my house, (we entertain a lot), or Dolores park with friends.

What is your favorite place to eat in San Francisco?
Impossible question!  Best guesses are PicaPica or Lolo in the Mission.

Please take 3 instant pics with my camera!



Thank you Dani for your time! Find her work on her Etsy shop: https://www.etsy.com/shop/TheRecoverie

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